WHO IS A MODEL?
A model is a person with a role either to promote, display,
or advertise commercial products (notably fashion clothing) or to serve as a
visual aide for people who are creating works of art or to pose for nude
photography.
Modeling is considered to be different from other types of
public performance, such as acting or dancing. Although the difference between
modeling and performing is not always clear, appearing in a film or a play is
generally not considered “modeling”.
Types of modeling include fashion, glamour, fitness, and
bikini, fine art, body-part and commercial print models. Models are featured in
a variety of media formats include books, magazine, films, newspapers, and TV.
Fashion models are sometimes featured in films (Looker), reality TV shows and
music videos.
Celebrities, including actor, singers, sports personalities
and reality TV star, frequently take modeling contracts in addition to their
regular work.
TYPES OF MODELS
Runway
Modeling
Runway models showcase clothes from fashion designer,
fashion media, consumers. They are also called “live models” and are self-employed.
Runway models work in different locations, constantly traveling between those
cities where fashion center is well known-London, Milan, New York City, and
Paris. Second-tier international fashion center cities include Roma, Florence,
Venice, Brescia, Barcelona, Los Angeles, Tokyo, and Moscow. Cities where
catalog work comprises the bulk of fashion packing, merchandising and marketing
work are Miami, San Francisco, Sydney, Chicago, Toronto, Mexico City, Tokyo,
Hamburg, London and Beijing.
The criteria for runway models include certain height and
weight requirement. During runway shows, models have to constantly change
clothes and makeup. Models walk, turn and stand in order to demonstrate the
garment’s key features. Models also go interviews (called “go and sees”) to
present their portfolio. The more experiences model has, the more likely he/she
to be hired for a fashion show.
A runway model can also work in other area, such as
department store fashion shows, and the most successful models sometimes create
their own product line or go into acting.
The British Association of Models Agent (AMA) says that
female models should be around 34”-24”-34” and between 5 ft 8 in (1.73m) and 5
ft 11 in (1.80m) tall. The average model is very slender; those who do not meet
the size requirement may try to become a Plus-size
model. According to the New York Better Business Services Website, the
preferred dimensions for a male model are a height of 5 ft 11 in (180cm) to 6
ft 2 in (189cm), a waist of 29-32 in (73.66-81.28 cm) and a chest measurement
of 39-40 in (99.06-101.60 cm). Male runway models are notably and well toned.
Male and female models must also possess clear skin, healthy
hair, and attractive facial features. Stringent weight and body proportion
guidelines from the selection criteria by which established and would be model
are judged for their placement suitability, on an basic-with some variation
regionally and market tier-level dependent subject to current prevailing trends
at any point, in any era-by agents, agencies and end clients.
Super
Models
Super models are highly paid, high-profile fashion models
with a great amount of experience. These celebrities appear on top fashion
magazine cover, national advertisement such as commercials or spreads and
fashion shows. Much more importantly, in financial terms, their appearance in
advertising can amount a brand exclusively, as “the face” of that brand.
Plus-Size
Models
Plus-size models are models that generally have lager
measurement than editorial fashion models. The primary use of plus-size models
is to appear in advertising and runway shows for plus-size labels. Plus-size
models are also engaged in work that is not strictly related to selling
large-sized clothing, e.g.. stock
photography and advertising photography for cosmetics, household and
pharmaceutical products and sunglasses, footwear and watches. Therefore,
plus-size models do not exclusively wear garment marketed as plus-size
clothing. This is especially true when participating in fashion editorials for
mainstream fashion magazines. Some plus-size models have appeared in runway
shows and campaigns for mainstream retailers and designers such as Gucci,
Jean-Paul Guiltier, Levi’s and Versace jeans.
Glamour
Models
Glamour modeling focuses solely on sexuality. Therefore,
there are no requirements to be a glamour model other than the ability to pose
seductively. Glamour models can be any size or shape. There is no industry
standard for glamour modeling and it varies greatly by country. For the most
part, glamour models are limited to modeling, lingered modeling, fetish
modeling, music video, and extra work in films. However, some extremely popular
glamour models transition into commercial print modeling, appearing in swimmer,
bikini and linger campaigns.
Alternative
Models
An alternative model is any model that does not fit into
conventional model types and may include punk, Goth, fetish and tattooed models
with distinctive attributes. Types of modeling are usually a cross between
glamour modeling and art modeling. Publishers such as Goliath Books in Germany
introduced alternative models and punk photography to larger audiences.
Parts
Models
Some models are employed for their body parts. For example,
hand models maybe used to promote products held in the hand and nail-related
products. They are frequently part of television commercials. Many parts models
have exceptionally attractive body parts, but there is also demand for
unattractive or unusual looking body parts for particular campaigns.
Hands are the most in-demand body parts. Feet models are
also in high demand, particular those who fit sample size shoes. Models are
also successful modeling other specific parts including abs, arms, back, bust
or chest, legs and lips. Some petite models (females who are under 5 ft 6 in
(1.68m) and do not qualify as fashion models) have found in success’s body part
modeling.
Fitness
Models
Fitness modeling focus on displaying a healthy, toned
physique, fitness models usually have defined muscle groups. The model’s body
weight is heavier due to muscle weighing more than fat; however they have lower
body fat percentage because the muscles are toned and sculpted. Fitness models
are often used in magazine advertising. Sometimes they are certified personal fitness
trainers. However, other fitness models are also athletes and compete as
professionals in fitness and figure competition.
Commercial
Print and On-camera Models
Commercial models generally appear in print ads for
non-fiction products, and in television commercials. Commercial print models
earn up to $250 an hour. Commercial print models are usually non-exclusive, and
primarily work in one location.
There are several large fashion agencies that have
commercial print divisions, including FORD MODELS in the United States.
Atmosphere
Models
Atmosphere models are hired by the producers of themed event
to enhance the atmosphere or ambiance of their event. They are usually dressed
in costume exemplify the event and are often placed strategically in various in
various locations around the venue. It is common for event guests to have their
picture taken with atmosphere models. For example if someone is throwing a
“Brazilian Day” celebration, they would hire models dressed in samba costumes and
headdresses to stand or walk around the party.
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